HISTORY

E-City General Trading LLC was incorporated in 2008 and is based in Dubai, United Arab Emirates. It is a part of the ALBATHA Group of the UAE, one of the largest private business groups in the UAE, Founded in late 1950s by Sheikh Mohammed Sultan Al Qassimi, consisting of over 20 autonomous companies in diverse sectors like automobiles, pharmaceuticals, contracting, education, real estate, manufacturing, FMCG and electronics.

E-City, today, successfully operates a chain world-class multi-brand electronics retail stores across UAE's leading shopping malls. It is all set to change the retail landscape with the unique concept and evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'.

The brand has ambitious plans to emerge as a market leader in organized electronics retail in the region with focus on broad based market representation across all emirates within the UAE and in the Middle East through newer markets like Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

PHILOSOPHY

Ethics

We behave in a way that makes our people, customers and society trust our business, by being open and honest and adding value to the society by making responsible decisions. We demonstrate transparency by sharing knowledge and responsibility to create a culture where our people feel able to contribute freely.

Empowered

By delegating authority we create an environment in which our people take decisions with responsibility and accountability to achieve our Mission and Vision.

Open for change

We stretch our limits by going beyond conventional boundaries and provide the framework for our people to create new opportunities through learning and innovation. We improve the performance of our business every day by challenging existing and introducing new processes and practices. Open, inviting and eager to listen. We are committed to a culture of active involvement, which provides our people, customers and society the opportunity to add value to the way we work.

Quality of life

We create and experience a quality work / life balance supported by fair working practices and equal opportunities, giving everyone the opportunity to contribute positively to the benefit of themselves, their families and the business.

Our Values

To improve the quality of life for our people, customers and society.

OUR MISSION

To improve the quality of life for our people, customers and society.

OUR VISION

"To be a leading retailer of consumer electronics in the Middle East"

ACHIEVEMENTS & RECOGNITION

• Apple Authorized Seller
• Asus Gold Partner

E-City is dedicated to excellence and innovation, making it a top choice for consumers. With 16 years of customer trust and a wide selection of 30,000 products.

Shop at the UAE’s Top-Rated Electronics Retailer

Experience the best in electronics at ECity, one of the highest-rated retailers on Google. With exceptional customer service, premium products, and unbeatable deals, ECity is your trusted destination for all things tech. Shop with confidence and discover why we’re the top choice in the UAE.

1-YEAR REPLACEMENT WARRANTY

WHAT IS ONE YEAR REPLACEMENT PLAN?

At ECITY, we understand that purchasing electronic devices is an investment, and we want to ensure you experience worry-free ownership. That's why we are thrilled to offer you our unparalleled 1-Year Replacement Warranty on all smartphones & laptops. With our 1-Year Replacement Warranty, your device is covered during the first year of the manufacturer’s warranty against unexpected malfunctions and defects.

ELIGIBILITY & COVERAGE:

1. The replacement warranty is applicable on smartphones & laptops purchased at ECITY retail store or online with effect from 9th Dec 2023
2. Validity of replacement warranty is 1 Year from the corresponding item’s invoice date.

 CONDITIONS FOR REPLACEMENT:

1. Replacement warranty is applicable subject to verification by authorized service center that the reported defect or issue is covered under brand’s standard warranty coverage terms & conditions.
2. If the reported defect or error is not covered for service/repair under standard warranty terms, the replacement warranty claim will be void and the defective device will be repaired by the brand’s service center with applicable charges paid by the customer.
3. If the unit is applicable for the replacement, fair usage charges will be calculated & applied at a rate of 2.5% per month from the date of purchase. Fair usage charges will be applied while processing the replacement guaranteed.
4. In case stock of relevant device is not available for replacement, then a credit note will be issued with a validity of 6 months.
5. The original box/packaging & accessories must be submitted by the customer for processing replacement.
6. The ECITY team will take 15 business days to process & complete the replacement warranty.

EXCLUSIONS & NON-APPLICABILITY

1. Physical damages, accidental damages (such as drops, spills & liquid immersion), software malfunctioning, software updates defects arising from natural calamities, product resetting/readjustments, or any consumable part replacement will not be covered under the replacement plan
2. Products with dents and scratches will not be applicable for the One-Year Replacement Plan.
3. Store display, open products, units under Clearance sale & End of life products are not eligible for the replacement plan.

Free Shipping

ENJOY FREE SHIPPING ON ORDERS AED1000 AND ABOVE!

At Ecity, we believe in delivering not only top-notch products but also a seamless shopping experience. That's why we are thrilled to announce our latest offering - free shipping on orders AED1000 and above! This initiative aims to empower our customers with an even more delightful shopping experience, where the value of the purchase is not eclipsed by additional charges. 

EASY INSTALLMENT & PAYMENT PLANS

ECity provides easy payment plans of up to 36 months through 15 leading banks. Shop with confidence and spread the cost of your purchase over time with flexible financing options designed for your convenience.