{"title":"What's New","description":"\u003cp\u003eThe latest arrivals at Ecity UAE — new iPhones, Apple Watches, Samsung Galaxy phones, and more.\u003c\/p\u003e","products":[{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-256gb-storage-blue-shadow","title":"Samsung Galaxy Z Flip7 5G 12GB\/256GB Blue Shadow SM-F766BLBDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery — the largest ever in the Galaxy Z Flip series — pairs with the Exynos 2500 3nm processor to deliver up to 31 hours of video playback, meaning you will finish a full day of UAE use without reaching for a charger. The Flip7 folds down to 13.7mm thin and opens to a 6.9-inch Dynamic AMOLED 2X display, thinner and larger than any Galaxy Z Flip before it.\u003c\/p\u003e\u003cp\u003eThe new edge-to-edge FlexWindow cover display at 4.1 inches is a complete second screen — large enough for full Samsung DeX multitasking, Galaxy AI interactions, and app use without unfolding the phone. Samsung DeX comes to the Galaxy Z Flip for the first time, enabling the phone to connect to a monitor for a PC-like workstation experience. The 50MP main camera with FlexCam hands-free mode and ProVisual Engine delivers flagship-level photography from both the main and cover screens. Galaxy AI runs on-device for Interpreter, Live Translate, Circle to Search, Now Brief, and more. IP48 water resistance, Armor Aluminum frame, and Gorilla Glass Victus 2, with 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery to Dubai, Abu Dhabi, and across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281061178,"sku":"1048304","price":4299.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-blueshadow-250424-jtrp44f-7460f2ac-c975-4caa-a594-4a136ad13b7e.jpg?v=1752142252"},{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-256gb-storage-jet-black","title":"Samsung Galaxy Z Flip7 5G 12GB\/256GB Jet Black SM-F766BZKDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery — the largest ever in the Galaxy Z Flip series — pairs with the Exynos 2500 3nm processor to deliver up to 31 hours of video playback. Jet Black gives the Flip7 its most sophisticated, polished look across the matte glass finish — a premium choice for professional UAE daily carry.\u003c\/p\u003e\u003cp\u003eThe new edge-to-edge 4.1-inch FlexWindow cover display is a complete second screen for full Samsung DeX, Galaxy AI, and app use without unfolding. Samsung DeX comes to the Z Flip for the first time for PC-like workstation use via external display. The 50MP FlexCam delivers flagship photography from both screens. Galaxy AI runs on-device for Interpreter, Live Translate, Now Brief, Circle to Search, and more. IP48, Armor Aluminum, Gorilla Glass Victus 2, 6.9-inch Dynamic AMOLED 2X at 120Hz, and 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281093946,"sku":"1048306","price":4299.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-jetblack-250425-cgfgbpv-5d62ad41-9163-4b71-9423-de6d279aa3d7.jpg?v=1752142226"},{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-512gb-storage-blue-shadow","title":"Samsung Galaxy Z Flip7 5G 12GB\/512GB Blue Shadow SM-F766BLBDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery — the largest ever in the Galaxy Z Flip series — pairs with the Exynos 2500 3nm processor for up to 31 hours of video playback. The 512GB variant gives maximum onboard storage for heavy media users who record 4K video and keep large photo libraries.\u003c\/p\u003e\u003cp\u003eThe edge-to-edge 4.1-inch FlexWindow cover display enables full Samsung DeX (a Flip first), Galaxy AI, and app interactions without unfolding. The 50MP FlexCam delivers flagship-level photography from both screens with ProVisual Engine processing. Galaxy AI runs on-device for Interpreter, Live Translate, Circle to Search, and Now Brief. IP48, Armor Aluminum, Gorilla Glass Victus 2, 6.9-inch Dynamic AMOLED 2X, and 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281159482,"sku":"1048305","price":4799.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-blueshadow-250424-jtrp44f-7460f2ac-c975-4caa-a594-4a136ad13b7e.jpg?v=1752142252"},{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-512gb-storage-jet-black","title":"Samsung Galaxy Z Flip7 5G 12GB\/512GB Jet Black SM-F766BZKDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery pairs with the Exynos 2500 3nm processor for up to 31 hours of video playback in a 13.7mm folded body. Jet Black delivers the most sophisticated finish for professional UAE carry. The 512GB variant ensures maximum onboard storage for heavy media users.\u003c\/p\u003e\u003cp\u003eThe edge-to-edge 4.1-inch FlexWindow is a full second screen for Samsung DeX (a Flip first), Galaxy AI, and apps without unfolding. The 50MP FlexCam delivers flagship photography from both screens. Galaxy AI runs on-device for Interpreter, Live Translate, Circle to Search, and Now Brief. IP48, Armor Aluminum, Gorilla Glass Victus 2, 6.9-inch Dynamic AMOLED 2X, and 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281126714,"sku":"1048307","price":4799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-jetblack-250425-cgfgbpv-5d62ad41-9163-4b71-9423-de6d279aa3d7.jpg?v=1752142226"},{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-256gb-storage-coral-red","title":"Samsung Galaxy Z Flip7 5G 12GB\/256GB Coral Red SM-F766BRDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery pairs with the Exynos 2500 3nm processor for up to 31 hours of video playback in a 13.7mm folded, 6.5mm unfolded body — the thinnest Galaxy Z Flip ever. Coral Red adds a bold, vibrant accent that makes the Flip7's distinctive form impossible to ignore.\u003c\/p\u003e\u003cp\u003eThe edge-to-edge 4.1-inch FlexWindow is a full second screen for Samsung DeX (a Flip first), Galaxy AI, and app interactions without unfolding. The 50MP FlexCam delivers flagship photography. Galaxy AI runs on-device for Interpreter, Live Translate, Circle to Search, and Now Brief. IP48, Armor Aluminum, Gorilla Glass Victus 2, 6.9-inch Dynamic AMOLED 2X 120Hz, and 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281225018,"sku":"1048308","price":4299.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-coralred-250425-dncphhq-a01bfd8b-67e2-412d-b026-a754ca969621.jpg?v=1752142170"},{"product_id":"samsung-galaxy-z-flip7-5g-smartphone-12gb-ram-512gb-storage-coral-red","title":"Samsung Galaxy Z Flip7 5G 12GB\/512GB Coral Red SM-F766BRDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Flip7 is the pocket AI powerhouse that finally delivers the battery life a flagship foldable demands. The 4300mAh battery pairs with the Exynos 2500 3nm processor for up to 31 hours of video playback. Coral Red and 512GB storage combine the boldest Flip7 colourway with maximum onboard capacity for heavy photo and video users. The Flip7 is 13.7mm folded and 6.5mm unfolded — the thinnest Galaxy Z Flip ever.\u003c\/p\u003e\u003cp\u003eThe edge-to-edge 4.1-inch FlexWindow is a full second screen for Samsung DeX, Galaxy AI, and app use without unfolding. The 50MP FlexCam delivers flagship photography. Galaxy AI on-device for Interpreter, Live Translate, Circle to Search, and Now Brief. IP48, Armor Aluminum, Gorilla Glass Victus 2, 6.9-inch Dynamic AMOLED 2X 120Hz, and 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281257786,"sku":"1048309","price":4799.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f766-zflip7-tabletopl30back-coralred-250425-dncphhq-a01bfd8b-67e2-412d-b026-a754ca969621.jpg?v=1752142170"},{"product_id":"samsung-galaxy-z-fold7-5g-dual-sim-smartphone-12gb-ram-256gb-storage-blue-shadow","title":"Samsung Galaxy Z Fold7 5G 12GB\/256GB Blue Shadow SM-F966BLBDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Fold7 is the thinnest and lightest Galaxy Fold ever made, and the first Fold that truly feels like a normal phone when closed. 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Samsung commits to 7 years of OS upgrades through 2032.\u003c\/p\u003e\u003cp\u003eAvailable from Ecity Electronics — an authorised Samsung retailer across the UAE — with 100% genuine UAE stock, a 1-year manufacturer warranty, 0% EMI payment plans, and free fast delivery to Dubai, Abu Dhabi, and across the Emirates.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51561281290554,"sku":"1048310","price":5898.99,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/2476\/2170\/files\/sm-f966-zfold7-openback115-blueshadow-250425-virty8z-928ad834-b8a3-4f3a-94f3-97fc2028dbdd.jpg?v=1752133530"},{"product_id":"samsung-galaxy-z-fold7-5g-dual-sim-smartphone-12gb-ram-512gb-storage-blue-shadow","title":"Samsung Galaxy Z Fold7 5G 12GB\/512GB Blue Shadow SM-F966BLBDMEA","description":"\u003cp\u003eThe Samsung Galaxy Z Fold7 is the thinnest and lightest Galaxy Fold ever made, and the first Fold that truly feels like a normal phone when closed. 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At 8.9mm folded and 215g, it slips into a pocket the way a regular flagship does, then unfolds into an 8.0-inch Dynamic AMOLED 2X display. Snapdragon 8 Elite for Galaxy with 16GB RAM drives the fastest Galaxy AI processing and most demanding multitasking Samsung has offered.\u003c\/p\u003e\u003cp\u003eThe 200MP main camera (same as the S25 Ultra), 12MP ultrawide, and 10MP telephoto deliver flagship-grade photography. Galaxy AI, three-panel multitasking, Samsung DeX, and a 4400mAh battery with 45W fast charging complete the picture. 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